Creating Team Building Events Everyone Will Want To Attend
Building More Connected Teams: Simple Steps to Create Incredible Employee Events
By Brandon Smith

Boosting Attendance 101
Getting employees together in-person is harder than ever. At Officewell, we understand the power of company events as not just gatherings, but pivotal moments for team building. Our mission? To transform these events from mere entries on the calendar to eagerly anticipated experiences that create the most connected and engaged workforces out there. Here’s a deep dive into the effective tactics we've developed for boosting attendance and fostering team spirit.
1. Plan with Precision
The secret sauce to an unmissable event? Start early. We're talking about setting a date months in advance, allowing the buzz to build and giving everyone ample time to clear their schedules. This not only signals the event's importance but also lets anticipation work its magic, creating a groundswell of excitement around the team building opportunity.
2. Timing is Everything
When should you host your event to maximize attendance? Our golden hours are between 3 PM and 5 PM. This sweet spot, right before the evening winds down, makes it convenient for employees to join without disrupting their personal time. It's about respecting their off-clock hours while providing a compelling reason to stay a bit longer for some team-building fun.
3. Listen and Learn
What turns a good event into a great one? Tailoring it to your team's tastes. Dive into feedback, harvesting insights from past events to shape future ones. This approach not only shows we value our employees' opinions but also directly influences our team-building themes, ensuring each event is more engaging than the last.
4. Mix it up
Not another Escape Room…Switch things up! By diversifying event types — from adrenaline-pumping outdoor adventures to thought-provoking workshops — cater to a broad spectrum of interests, ensuring every team member finds value and excitement in the gatherings.
5. Communication is Key
How to keep everyone in the loop? Through clear, consistent, and creative communication across multiple channels. Whether it's eye-catching invites or engaging announcements, make every detail about the event — and its team-building benefits — irresistible.
6. Leadership's Lead
The enthusiasm of team leaders can significantly sway attendance. By getting them onboard early and visibly excited, leverage their influence to encourage broader participation, highlighting the event's role in fostering team unity and spirit.
7. Sweeten the Deal
A little incentive goes a long way. From prizes to recognition, we've found that even small things like company swag boost attendance, adding an extra layer of excitement to the team-building agenda.
8. Access All Areas
Choosing a convenient location, especially for off-site events, can make or break attendance. Focus on accessibility, providing transport solutions where needed, to ensure every team member can join without hassle.
9. Engage and Unite
The heart of our events? Interactive and collaborative activities that not only entertain but also build team cohesion. From challenges that require collective problem-solving to projects that foster collaboration, we create moments that reinforce team bonds.
10. Celebrate the Success
Sharing the highlights and successes of past events serves as a powerful motivator for future participation. By showcasing the fun and unity of previous gatherings, create FOMO that propels attendance and enthusiasm for upcoming team-building opportunities.
In Conclusion
Team building at Officewell goes beyond mere participation; it's about creating meaningful connections and experiences that resonate with your employees, enhancing the collective spirit and culture. By embracing these strategies, you will not only boost attendance at company events but also reinforce the bonds that make a team strong and resilient.
Embracing these tactics can transform the way your company approaches events, turning them into powerful tools for team building and culture enhancement. Looking for help? Connect with an Officewell Experience Manager to help you create a more connected, engaged, and happy workforce.